Dillon’s Gin Cocktails

I partnered with the creative director at Mark Anthony Group, the company behind White Claw and Mike’s Hard Lemonade, to create illustrations for the packing of these canned gin cocktails. The brief was to illustrate the flavor profile ingredients in a simple, yet human way. Drawing something in a simplistic way was rather complex. Too detailed and the design becomes busy, too simple and it loses its character. Together, we worked through multiple iterations to get it just right.

Tangerine, Lemon & Hint of Mint

Blackberry, Lemon & Dash of Elderflower